An Aesthetic Proposal for Global Elegant Living Spaces | Grand Opening of Casaferra Taiyuan Flagship Store, Shanxi

On May 28, 2025, the Casaferra Feirui Textured Tiles & Slabs Taiyuan Flagship Store in Shanxi grandly opened amid high anticipation. This newly completed aesthetic exhibition hall fully demonstrates the brand's strong market expansion capability and outstanding product innovation strength. With breakthrough spatial design and innovative textured products, it delivers high-quality aesthetic proposal service experiences to consumers in the Taiyuan area.

Starting from three dimensions, we construct an immersive aesthetic system for the flagship store. Through aesthetic design, we transform the brand DNA into a perceivable and interactive spatial experience.

#Spatial Circulation

Based on the human instinct for spatial exploration, the exhibition walls with 45° inclination + domino-style arrangement form a leading-following visual sequence, guiding consumers' gaze in continuous movement.

The space adopts a circular circulation design that aligns with the habit of clockwise movement, forming an immersive path of "core attraction - outer exploration". This transforms consumers' exploratory behavior into a rhythmic "journey of discovery", allowing them to naturally experience the charm of various tile products as they move through the space.

# Multi-dimensional display

Breaking away from the monotony of traditional flat laying or vertical hanging, the design uses a 22.5°-45° golden tilt display—close to the comfortable viewing angle (approximately 30°-60°) when the human eye looks straight ahead. This guides customers' gazes to move in an orderly manner, and utilizes light and shadow projection to better showcase details such as tile texture orientation and color changes. The result is a space that exudes flexibility and artistic appeal, with a visually broader atmosphere.

From the large-format tiles at the entrance—attracting long-distance attention—gradually transitioning to medium and small-format tiles—guiding close-range observation—it forms an exhibition-style experience of "guide - pause - savor".

# Scenario-based creation

The essence of home atmosphere lies in the "systematic resonance of stylistic elements". As the spatial foundation, tiles must form an organic unity with furniture and soft furnishings in terms of material, color, and lines, enabling consumers to intuitively "visualize their future home".

Paired with minimalist-style furniture and soft furnishings, it creates a complete home atmosphere. Through the "continuation of natural textures", it reinforces stylistic unity, allowing consumers to feel a "sense of stress relief" the moment they step into the scene. This perfectly aligns with the urban young generation's imagination of a "minimalist healing home".

The biggest pain point for consumers in home decoration is the "gap between imagination and reality". The designer consultation area bridges this gap through "idea exchange", precisely translating vague aesthetic preferences into clear concepts. Adjoining the scene experience area, it enables consumers to transition directly from real-life experience to design planning—making the "future home" no longer an imagination, but a tangible real scene within reach.

We hope that every Casaferra Tile Aesthetic Proposal Pavilion worldwide can become a "connecting hub"—linking the brand's warmth with consumers' expectations, and bridging designers' inspiration with partners' visions. This transforms tiles from cold building materials into media that carry aesthetic ideals.

Casaferra Feirui Textured Tiles · Slabs

The Taiyuan flagship store in Shanxi is more than just a sales space—it is a concrete manifestation of the Casaferra brand philosophy.

Casaferra has always been driven by the dual wheels of "craftsmanship + aesthetics". Through innovative design concepts and applications of diverse new materials, the brand is committed to providing textured products with a sense of design and practicality for beautifying architectural spaces worldwide.